Nothing Beats Fear
Like Action

By Wave Wyld

Introduce yourself! Who are you?
Heya, My name is Wave Wyld and I’m a brand photographer who helps female entrepreneurs to create scroll stopping content to sell their products and services online. My mission is to empower women to feel more confident on camera while telling their brand stories to build trust and credibility.

Did you always know that you wanted to be a photographer?
Early on, National Geographic magazine sparked my interest in photography and the larger world way beyond the small rural town I grew up in Ontario. As an inspired 18 year old, I set out on a journey around the world; me and my backpack and my first camera.  Over the next four years I explored  the world, and at 22  I returned to make my first visual diary of my adventures  in a big scrapbook.  I realized the people I met along the way and the relationships I formed were the most important part of my experiences.  I realized then that every person is a wonderful world, so began my interest in documentary photography and storytelling.

Were you scared to start the process? 
You bet!  Luckily I have developed a strong mindfulness practice and am aware of the nature of fear.  The unknown, starting a new venture, being a digital entrepreneur, is challenging because it triggers uncertainty and its just plain uncomfortable.  I have learned to accept discomfort, in fact paradoxically I welcome it.  Know your strengths and turn them into super powers. I thrive and get energy on being productive, so if something scares me I just take action. Nothing beats fear like action.  

Where do you find inspiration?
Other women who are brave, bold and smashing their goals.

What’s the best advice you’ve ever received?
I recently heard this on a podcast with Author, Hal Elrod and it just blew me away. “Every negative emotion you have ever experienced or are experiencing now or will experience is self-created by your degree of resistance to your reality.”

Take a moment to think about this. It means there is no point in arguing with your reality. The faster you can accept your reality, accept yourself,  the faster you can work towards healing, peace, joy.

Looking back, what would you say to 16 year old you?
Love yourself first. You can’t fully love others or love life until you love yourself. How do you do that? Here’s my take. Move your sense of self from the outside to the inside.  I am not my body.  I am not my  car, job, or my  possessions.  I am not even my mind.   I AM.  That sounds woo, I know, but I love that realization, it transcends the outer appearance that I am flawed, or not enough. 

Have you ever had anyone doubt you? How did that make you feel?
Only me. I was my own worst enemy. I was self-critical and had many limiting beliefs. It wasn’t until I experienced a deep transformation in my 30’s that I decided I was sick of not living up to my potential. I completely did a 180 turn in my mindset and started working towards my dreams. 

What do you do on a daily basis to grow and move forward?
I practice the Conscious Hour. This is an idea that developed from a conversation with my partner. We wanted to have a morning routine, but wanted flexibility in that routine. We thought if we followed someone else’s recommended routine it would risk feeling like a chore. So, the flexibility in the time spent on various conscious activities that are based on our individual needs helps us to tune into what our minds and bodies need at that moment.  We wake up at 6 am and spend one hour doing conscious activities such as yoga, meditation, journaling, breathwork. The only rule is that we don’t look at our phones until  the hour is complete. This has helped me realize that in order to give and be my best self to clients and people in my personal life, that I need a connection to spirit and daily self care. 

How do you manage your work-life balance?
Set boundaries! I have made a promise to my partner. We stop work by 5 pm during the week and turn off phones by 8 pm. This helps us focus on quality time spent together and reconnect as a couple.  We love to cook.  We work-out together.  We go for long walks daily and have long conversations. I want to develop the idea that less work is more because I know more work is not more.  It’s a paradox, getting away from work helps the work.  

What message do you think every woman should hear?
You are beautiful. We cannot hear this enough. We are all dealing with some version of a false sense of self-worth. Incredibly beautiful and powerful women I know are dealing with imposter syndrome, thinking they are unlovable, worried about the future, anxious about their ability to contribute, critical of how they look, and the list goes on.⁠  It is almost impossible to be a woman, at least on the outside.  We’re almost never enough.  We need to establish an inner definition of beauty, that transcends time, age, weight, etc.  We need to remember our original self, I am beautiful and I am love.

Have you always had confidence in yourself?
Nope! I’m an introvert. When I was younger I didn’t understand why I preferred to be alone, why I struggled to make conversation in social situations. I thought there was something wrong with me and it had a negative effect on my self esteem. The challenges I experienced with low self-confidence is what inspired my business. Almost every woman I photograph doesn’t feel comfortable in front of the camera. Have you ever said, “I’m not photogenic”, “I don’t like the way I look on camera”, or “I feel awkward and don’t know how to pose”? 

I felt this way for a long time too. Hiding behind the camera was my safe place. I was very self-critical about the way I looked I even avoided mirrors! Over time I realized that by not accepting my physical appearance and they way I look on camera, by not truly loving myself, I was not living up to my potential or fulfilling my dreams. I was sick of being stuck and I knew that if I wanted to be a successful brand photographer and entrepreneur, I would have to practice what I preach (being the face of my brand). I studied psychology and personal development. I read books, did workshops and listened to podcasts, all to improve my mindset and self-perception. I began a practice of self-love, gratitude and yoga and so began a transformation and positive changes in my life.

My past experiences with low self-confidence are why I made it my mission to empower females to step up and be the face of your brand. We address any visibility fears and I help you feel your most confident in front of the camera. My goal is to help you find your stories, embrace all that you are, and share that through content to help you uplevel and grow your business. In fact, my clients have described my  brand photography sessions as a transformative experience!  

What do you love most about yourself?
I recently did the Clifton Strengths test, and right now I’m loving my strengths. It was eye opening for me, because I learned that what I thought were my weaknesses,  actually were rated my highest strengths. I have a high need for achievement. I thrive and get more energy from executing tasks. I am focused and  results orientated, so I’m really embracing that right now and learning to leverage it to propel my business. 


Wave Wyld

Wave Wyld’s mission is to empower women with camera confidence and help them feel like the bad ass, strong, beautiful women they are.

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