Introduce yourself! Who are you?
Hi! My name is Tori Haughey, and I am a lifestyle influencer, blogger, YouTuber, and serial entrepreneur. Some of you may know me from my YouTube channel, “Trending With Tori”, where my primary focus is on beauty, fashion, business, and lifestyle trends. If not, well, I am a small-town, 20-something, Jersey girl with big dreams and a strong desire to make them happen! In fact, in June of 2019, I launched my first business while also working my relatively new full-time job in the city. Today, I am the proud owner of Sweet On You Boutique, an online clothing company that empowers women to feel confident not just in their style, but in their skin.
Did you always know what you wanted to do as a career?
Yes, and no! I’ve always had a creative and entrepreneurial spirit, so opening a business has always been something I wanted to do. That’s actually why I majored in Entrepreneurship in college! But starting an online boutique was not my initial dream. If you had asked me in college what business I wanted to open, I would have told you a cupcake bakery (talk about career change lol)! What inspired me to open an online clothing boutique was actually during my time out of college.
When I was finishing up my last few semesters in college, I developed anxiety about life after school. Every day, I questioned whether or not I should have chosen a different major—other than Entrepreneurship—one that wasn’t so risky and uncertain. Would I find a job straight out of college, like my friends? Am I capable of running a business on my own? To be honest, I even questioned my own self-worth.
It wasn’t until I took my first job out of college that I was able to finally pick myself up. The position was not what I had hoped for after my many months of searching, but I needed to “get my feet wet”. Within a few weeks, my feet were soaked in unhappiness. That’s when it hit me. My a-ha moment. Every day I was working for someone else’s dream and losing touch of my own. What was I waiting for? If I wanted my dream to become a reality, I had to make it happen. So, I quit that job, found one that better suited me, and I set to work.
Almost a year and a half later, I launched my first business (a huge dream of mine), and I did so while working my relatively new full-time job in the city. Now, I am the most confident me I have ever been.
I know who I am.
I know what I want for my life.
I’m not afraid of uncertainty. I embrace it.
And, I want the same for others.
This is what led me to start Sweet On You Boutique.
Were you scared to start the process?
I feel like yes and no again! Of course, with any new project comes vulnerability. I was a little nervous to start the process of launching my online business, but ultimately I was excited! I couldn’t wait to share what I’d been working on for so long.
What is one thing no one really knows about you?
I think one thing people might not know about me is that I still struggle with self-confidence and anxiety. Just because I am the most confident me I have ever been, this doesn’t mean that I still don’t have my moments of self-doubt. It’s easy to look at someone and think that they have it all together (based off of their Instagram feed and social media). But, the reality is that I’m human. I have my days, just like everyone else, and that’s okay. I think that’s important for others to know!
What’s the best advice you’ve ever received?
I think the best advice I’ve ever received was to be comfortable with being uncomfortable. In college, my professors would always say that we need to learn how to speak in front of a group of people, pitch ourselves to possible clients and customers, cold-call for marketing, and more. At the time, I never thought I’d actually have to do those things for my business. However, now that I’ve been in the business for 5 months, I’m realizing that they were completely right! If I want my business to succeed and thrive, I have to be comfortable doing the things that scare me!
What would you say to 16-year-old you?
If I could talk to 16-year-old me, I would tell myself to have faith and stop letting the opinions of others stop me from doing the things I’m passionate about. I’d tell myself to start the YouTube channel according to my original timeline; I’d tell myself to wear the clothes I want to wear; and I’d tell myself to keep trying when things get difficult. I’d tell 16-year-old me that one day, I’ll have a business that inspires and empowers women that need to feel just like me…confident.
Have you ever had anyone doubt you? How did that make you feel?
Yes! Creating weekly content for YouTube over the past 4 years has definitely allowed for some criticism and doubts from others. I’ve had someone tell me that I am just a cookie cutter image of what everyone else is trying to be, and that I’d never make it big. I’ll never forget that comment. Sure, it was mean and I didn’t appreciate that, but it only made me want to work that much harder. I try not to let others’ comments get the best of me.
What message do you think every woman should hear?
I think every woman should know that they are capable and worthy of amazing things! It doesn’t matter who you are or where you come from. You can have whatever it is you want for yourself, so long as you make the effort to go after it. It won’t always be easy, but it will absolutely be worth it. Remember, no one else can do it for you. You have to make the decision. The power is in your hands.
Have you always had confidence in yourself?
Oh, absolutely not! Self-confidence is still something I work on improving every single day. I truly am the most confident I have ever been, but that doesn’t mean I still don’t have my days and my moments. I think confidence is something we learn with age, but I try my best to get better at it by practicing every day.
What do you love most about yourself?
The thing that I love most about myself is that I’m not afraid to take risks and try something new! I know that I am the only person that can make my dreams happen, so I refuse to give up on myself. I have hard days, but I love that I am confident enough to pick myself up and continue to press forward.
Do you remember a specific time you overcame adversity?
A specific time I overcame adversity was when I was going through my anxiety as I was finishing my last few semesters in college. It was a tough time for me. I developed anxiety about life after school, and every day I wondered if I chose the right major or if I’d find a job. It actually took me a year to find a job out of college, and it was hard. I faced a lot of rejection, and it got extremely discouraging. But, it was during this tough time that I realized I had to just go for what I really wanted in life. That’s when I started writing my business plan. There was no better time to start.
What is the biggest lesson you’ve learned along the way?
I think the biggest lesson I’ve learned thus far owning my business is that no one else can do this for me. If I want to be successful, I need to not just have passion, but I also need consistency. There are times when business and life are just flat out hard. But, in order for me to be successful and accomplish my goals in the future, I have to show up for myself every day. I’ve learned to remind myself that my goals are achievable with the right mindset and the courage to keep going.
What motivates you most?
I remember my “why”. I think this might be the number one driving force that keeps me motivated. I simply think about why I started Sweet On You Boutique in the first place. I have always wanted to pursue my own passions and turn them into a career for myself. I’ve wanted to create a life I love, doing what I love. And, most importantly, I have wanted to inspire women to feel confident in themselves to do the same. I constantly think about how much I want my business to empower other women to believe in their dreams and to act on them. This thought alone is what gives me the clarity and will power to keep going in moments when I feel like I can’t.
How do you manage your work-life balance?
Because I work a day job and run an online boutique on the side, my schedule consists of traveling an hour to and from work, taking public transportation, working 9 to 5, and then coming home to work immediately on my business. I really only have nights and weekends to work on my business, so it can really be difficult trying to manage my work/boutique-life balance. I found that I stay motivated when I remember my “why”, create a routine for myself, listen to inspirational podcasts, and connect with others in my field. However, at the end of the day, business and work are not the only things life has to offer. So, I often give myself grace, and I take breaks to enjoy the little things in life. I allow myself time to really connect with my family and friends, especially when I need it.
What do you do on a daily basis to grow and move forward?
I make it a goal of mine to learn something new every day. I personally believe that investing in yourself is game-changing for you and your business. When you continue to educate yourself, you stay inspired, maintain your passion, keep up with the trends, and ultimately, become a better leader. So, I find a way to learn something new by reading inspirational books, listening to motivational podcasts, attending networking events and seminars, and researching the Internet.
Do you have a mentor? If so, what did they teach you?
I don’t have one particular mentor that has taught me everything I know about owning a business. However, I do have a community that I turn to when I need advice and help. When I’m lacking in motivation or feeling uninspired, I reach out to those I’ve connected with on YouTube, Instagram, or in Facebook groups! I’ve recently joined a few groups for boutique owners, and it’s amazing to hear advice from other female leaders in my industry. It’s nice to know that they’ve encountered some of the same difficulties I may currently be having. They have the life experiences to help me through, whenever I need it. I’m so thankful for those in my community!
What is one thing people would be surprised to hear about you?
I think others might be surprised to hear that I want to open more businesses in the future. I absolutely love coffee shops, so I’ve played around with the idea of eventually owning a small, family-run coffee shop later in life!
If you weren’t doing the job you have now, what would you be doing?
If I wasn’t working in social media marketing for my day job and running my online boutique on the side, I would be a full-time entrepreneur! It’s my dream to be able to be my own boss and inspire other young women to turn their passions into a career. So, that’s my end goal!
Who is your biggest role model? Why?
My biggest role model right now is business and life coach, Cathy Heller. Cathy is the host and author of the Don’t Keep Your Day Job podcast and book, and I find this woman so inspiration. She is a voice for those who feel in their hearts that they are meant to serve the world by doing the thing they love, full-time. She teaches people how to turn their passions into a career while also helping others. I personally connect with Cathy’s message, and I admire how deeply she cares for the success of others. For that, she is one of my biggest role models.
Where do you find inspiration?
I find inspiration in listening to motivational and uplifting podcasts. Seriously! This works! Ever since I started working full-time and running my business, I’ve really found a love for listening to podcasts. If you find the right ones, they can literally feel like you have someone in your ear giving you the motivation and inspiration to keep going. I just recently shared my favorite podcasts in my YouTube video, which you can find, here. I swear, I listen to these and leave feeling like I can take on the world!
What are your biggest passions?
My biggest passion is helping every day, young women realize how beautiful and capable they are, and to ultimately help them feel more confident in their skin. I want others to know that I’m just a regular girl from a small town in New Jersey, who didn’t come from a rich family, and who doesn’t have this crazy dramatic or sad story. I am just a young, 20-something-year-old woman who believes in herself. I have moments of self-doubt, but I’m able to push through these times and truly see how capable I am. At the end of the day, I want to show other women that they can be whoever they want to be. They can accomplish the goals they set out for themselves and follow their dreams so long as they believe in themselves and are confident in who they are.
Tori Haughey is a NJ-based influencer, blogger, YouTuber, and entrepreneur. Through time spent building her personal brand online and overcoming her own personal anxieties about life after college, Tori has grown to be an advocate for self-love and confidence. Her passion for women empowerment is what led Tori to launch her online business, Sweet On You Boutique, a clothing brand that empowers everyday women to feel confident not just in their style, but in their skin.