Work Hard For Your Dream

with Nikka Lorak

Introduce yourself! Who are you?
I’m Nikka Lorak, a fashion photographer and a visual creator.

What is one thing no one really knows about you?
That I’m much more sensitive than I look from the outside.

What’s the best advice you’ve ever received?
Dream big, work hard for your dream and never give up.

What would you say to 16-year-old you?
You can’t imagine how crazy this ride will be. Buckle up and enjoy!

What is your greatest fear?
Failure. Another big fear is the loss of freedom – whether it be a freedom of movement, freedom of opinion or financial freedom. I know that in most cultures money is a taboo topic, but I consider it to be similar to hygiene: it’s not a final goal but it is one of the essential basics.

Have you ever had anyone doubt you? How did that make you feel?
I am extremely fortunate to have such supportive parents, they had never doubted me. Instead, they have encouraged my intellectual and creative growth. Other than that, I find extra motivation in proving people wrong.

What message do you think every woman should hear?
I would say: Stop concentrating on your gender! I personally know many women that are smarter, stronger and more courageous than men. Women – concentrate on your talents and dreams. Go ahead! “Winner” is a genderless title.

What is your favorite thing about where you live?
I consider myself a citizen of the world and love Planet Earth for its cultural and natural diversity. I would be puzzled if one would ask me to name only one favorite place only. However, my top few favorites would definitely include LA (that’s where my soul is- at the mysterious Chateau Marmot with its rich Rock-n-roll history and sun drenched Abbot Kinney, Santa Monica hills and along Sunset strip), NYC (I love NYC for being impatient, greedy and demanding, but so rewarding as well!), Tulum, Mexico (for being very mystical and sensual. I find lots of creative inspiration within its designer venues interlaced with lush rain forest) Porto(Portugal), Koh Kood (Thailand), Tbilisi (Georgia)…My list can go on and on. I love traveling and I love life.

What do you love most about yourself?
My courage, my artistic vision and willingness to learn.

Do you remember a specific time you overcame adversity?
Does it not happen every day? (haha joking)

One particular instance was when I had written, directed and independently produced a film in Morocco. I had all sorts of mishaps happen to me : from an unexpected director of photography resignation, to the collapse of the shooting schedule, managing 10 underaged actors on set and 7 adult actors that didn’t speak any European language. An experience that could be easily compared to the movie “Living in Oblivion” when everything goes wrong on a filmmaking set!

What is the biggest thing you’ve learned along the way?
Perfection is a straight way to an early grave. Sometimes ‘sufficient’ is just enough to keep going. I have learned to see the bigger picture.

Why do you love to travel?
Simply because I can’t live without new experiences and variety. Drawing inspiration from meeting new people and exploring different cultures.

What motivates you most?
Challenge. As an ex semi-pro athlete, I’m very competitive. Also I’m extremely excited with the prospect of a new adventure.

How do you manage your work-life balance?
I have serious issues in this department. There is no boundary between work and life, because my work as an artist IS my perception of life. It is impossible to separate these two entities. Speaking of extremes, office work and post production is what I hate the most and being surrounded by nature is what I love the most. With all the variables in between: inspirations, time on set (when I’m shooting, I’m completely possessed by the set, to the point that I forget about boring errands like eating/drinking/sleeping), sports, love and if I’m lucky – fun. I certainly need more fun in my life! I used to have a person in my life who brought out my inner child happiness but unfortunately he is gone now.

What is your favorite meal?
I eat everything except spicy foods or food high in fat.

What do you do on a daily basis to grow and move forward?
When the workload is intense, I try to stay sane through meditation and working out regularly. To grow as an artist, I must draw inspiration from other artists work. That’s why I love collaborations, the exchange of creative energy is priceless.

What is one thing people would be surprised to hear about you?
I’m an outgoing introvert.

If you weren’t doing the job you have now, what would you be doing?
Being a Rockstar!

What is something on your bucket list?
Life is on my bucket list. I am open to any new experience, as long as it does not hurt others.

Amongst the other bucket list experiences, I would name learning to sing professionally, play the electric guitar and perhaps one more instrument. Music is my main source of inspiration.

Have you ever had an extraordinary experience? Describe it!
I can’t describe any period of my life as ‘ordinary’. I had an extraordinary childhood – full of parental love, incredible on-land and under water Egyptian natural wonders, freedom and adventures. Afterwards, I had built a career in touristic entertainment with Club Med, where I had grown from an intern to a regional manager with 200 employees under my supervision (I can assure you it’s never a dull moment)! Then I have moved to filmmaking and photography…I’m extremely grateful for such an eventful, adventure filled rich life! However, if you would ask me to describe a few extraordinary highlights they would be:

-Leaving home with a one-way ticket and $20 in my pocket to find my first job in another country. No guarantees whatsoever.
-Sky diving in Nevada.
-A journey from an overnight decision to moving into filmmaking to producing an award-winning short film in just 2 years
-Independently producing and directing a film in Morocco
– Burning man. Experience of a lifetime. Spiritual and self-learning
-Educational project in Cuba
-Countless projects, meetings, adventures, travels…

Where do you find inspiration?
I find inspiration in the work of other creatives: musicians, filmmakers, writers, painters…

I draw lots of inspiration through collaborations.

What are your biggest passions?
Visual arts and music

More About Nikka

From Egypt to London with countless adventures in between, the jet-setting life of photographer Nikka Lorak looks like a bright kaleidoscope captured through her lens. She is a former film director and now a leading fashion photographer, successful fashion entrepreneur, and a citizen of the world. Nikka aims for timeless elegant style in her lush photography, combining it with bold colors or black-and-white contrast. From a film-directing background, she believes in the importance of storytelling in photography, which has led her to shooting major fashion campaigns all over the world, from Guess Jeans to the Royal Ballet.

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