Keep Up The Momentum

Mosha Lundström Halbert

Introduce yourself! Who are you?
I am a fashion journalist and entrepreneur. I write for, Business of Fashion, and Cultured. I’m a multimedia kinda gal and regularly go on-air to share my fashion knowledge on CBC’s q radio show, and Cityline, a television show. I am also the co-founder of Therma Kota, an outerwear brand of beautiful coats and jackets inspired by my family’s Nordic roots and upbringing in the cold.

What is one thing no one really knows about you?
That I’m only good at the most random sports: fencing, archery and long-distance swimming. I can swim for miles, no problem.

What’s the best advice you’ve ever received?
That multitasking is a fallacy. You have to give something your complete focus in order to do it right and get anywhere. That’s been a hard one for my hyperactive, easily-distracted brain to come to terms with. In school, I had a teacher that used to make me sit front and center and my grades went way up. Attention and energy are everything.

What would you say to 16 year old you?
Low-rise jeans are not your friend. And pay attention in French class. It will come in handy.

What is your greatest fear?
There are many. But not realizing my full potential or any illnesses, accidents or suffering in my family are definitely fears that plague me. When I’m feeling really anxious, I turn to exercise or tapping therapy to help me cope.

Have you ever had anyone doubt you? How did that make you feel?
All the time! In business, I find it very motivating actually. It’s marvelous when one judges a book by its cover or slams a door in your face and you get to prove them wrong. I relish in that. Being underestimated can be an asset.

What message do you think every woman should hear?
Be cool and supportive with other women, the way guys tend to be. Assume they want the best for you. Do not contribute to the toxic climate of ripping apart females based on the way they look, “work” they’ve had done, etc, for this is truly a sign of your own insecurity. Relax and stop comparing yourself to others. Share, introduce, connect, tee-up and promote the work of other female founders with all your heart.

Have you always had confidence in yourself?
Yes and no. I have definitely thought I was good at things that I turned out to be lousy at (loooong list), and also surprised myself with some talents I took for granted, like writing, interviewing and public speaking. I try to remain open and honest with myself.

What is your favorite thing about where you live?
Well, I just moved to Miami last year and I’m currently in the process of moving to LA. Home is where my husband and bulldog are. Luckily, the three of us approach life with a sense of spontaneity and adaptiveness and are adept at nesting in new places.

What do you love most about yourself?
My taste: in a partner, shoes, food, words, friends, fabrics, far-flung destinations and adventures. All the things that make my life rich. 

What is the biggest lesson you’ve learned along the way?
Keep up the momentum.

What motivates you most?
The high expectations I feel from my husband and family. My early alarm clock. My inspiring friends all around the world who are following their passions. And other women in business who are carving their own path and killing it.

How do you manage your work-life balance?
By being regimented with workouts, meetings, deadlines and deliveries. Practically speaking, I will set timers to give myself short windows to complete tasks so I don’t get distracted and can quickly flow from one thing to the next. Like I have done with this interview. I have a terrible procrastination tendency that I am constantly working to combat. Self-discipline is an art form I’m constantly working to master. That being said, it’s really important to shut off sometimes too and give yourself the space to daydream.

What is your favorite meal?
My mother’s pan-friend Pickerel fish with lemon and capers and these scalloped potatoes she makes, with her Blueberry pie and Icelandic skyr for dessert. It’s a real Canadian-Scandinavian treat when she makes it.

What do you do on a daily basis to grow and move forward?
I try to resolve conflict or any unrest in my life by talking it out with my best friend and brilliant journalist, Natalie Kalata. We all need that person we can be radically vulnerable, honest, even petty with, who won’t judge us. I am a big believer in not stifling one’s emotions, you just have to find a safe space for them.

Do you have a mentor? If so, what did they teach you?
My biggest mentor in life and business is my mother. She led by example in terms of her work ethic, social responsibility and ingenuity. Growing up watching her build her business to a team of over 100 people and be the ultimate glam ’90s power woman left an indelible impression on me.

What is one thing people would be surprised to hear about you?
That I am a lot more low-maintenance that I might appear. I only look presentable when I need to! My signature blunt bangs and sunglasses give the impression I have my shit together.

If you weren’t doing the job you have now, what would you be doing?
I would love to explore diplomacy someday.

What is something on your bucket list?
I want to write a book.

Who is your biggest role model? Why?
Oprah. I grew up watching her show every day and feel as though she partially raised me.

Where do you find inspiration?
My travels. Most recently: Italy, Croatia, Montenegro, Ireland, Iceland and Brazil.

What are your biggest passions?
Exploring the world and meeting interesting people who are making a difference.

Processed with VSCO with ke1 preset

Mosha Lundström Halbert

Mosha is a multi-disciplinary fashion director, writer, stylist, entrepreneur and on-air personality. Her work spans print, digital, radio, television and design.

Scroll to Top