Introduce yourself! Who are you?
I’m Lindsay Scholz, and I’m the owner of my namesake creative studio, Lindsay Scholz LLC. I help woman-owned lifestyle brands communicate the story of their business through social content creation, design and email marketing. I’m also the founder of Vowed Box Co., a curated gift box brand aimed at the non-traditional bride. Running two businesses is a little crazy, but I wouldn’t have it any other way!
What is it like to be a businesswoman?
It’s everything and nothing like I would imagined it would be all at once. Working for myself and running my own business has been incredibly liberating – it has truly opened my eyes to the fact that my professional future is in my hands! It has also been challenging – I’ve had to learn and grow my strengths in areas where I am not innately strong, like bookkeeping, negotiating and budget planning. I like to look at each day as a learning experience and a chance to grow.
Why did you start your company?
I started each of my businesses for a similar reason: to serve a very specific need. I launched my creative studio in response to seeing woman-owned businesses who had a distinct vision for their brand and company, but didn’t necessarily have a point person with the right skillset to bring their ideas to life. I launched Vowed Box Co. in response to my own needs – when I was planning my own wedding, I yearned for easy gift boxes to share with my bridesmaids, and my friends had a hard time finding gifts for me.
Were you scared to start your business?
Yes, yes, a thousand times yes! I was ready to leave my corporate job and launch my business far before I actually put in my notice and did it. At the time, I was too much in my own head. Looking back, it’s the best decision I’ve ever made for myself personally and professionally.
What’s the best advice you’ve ever received?
“The worst thing they can say is no – so ask anyway.” I’ve seen so many incredible women sell themselves short on opportunities by not asking for what they want, whether it be a bigger salary, different job or professional accolade. I always remind myself to ask, because hearing “no” is no big deal in comparison to potentially missing out on a big break.
Do you remember a specific time you overcame adversity?
When I graduated college I landed a great full-time job working for an advertising agency – I had it made! I moved to the city, worked hard each day and planned to grow with the company. Only three months into the job…a massive layoff happened. I was left with no severance pay, an apartment I was renting by myself and only a little savings to get me by. Thankfully my period of unemployment only lasted for three months, but it was still one of the most trying times of my life. That period in my life taught me a ton about tenacity and was also one of the biggest contributing factors to my pursuit of entrepreneurship – never again did I want my livelihood and income to depend on the success of any company other than my own.
What is the biggest lesson you’ve learned along the way?
Be nice and work hard – my two golden rules of entrepreneurship! Building a reputation of kindness is key, especially as I’ve seen so many of my clients find me via word-of-mouth and personal referrals. And it goes without saying, a little hard work never hurt anyone. I’m proud that I’ve built two businesses completely on my own all thanks to putting my head down, bringing an idea to fruition and sharing it with others.
What do you love most about yourself?
I love my ability to have an idea, concept it and turn it into a reality. Vowed Box Co. began as an idea that came to me in the shower, funny enough!
What do you do on a daily basis to grow and move forward?
I’m a huge fan of podcasts, and I’ve found that listening to them while I work has improved my mindset and productivity for the better. Currently, I have The Marie Forleo Podcast, Girlboss Radio, How I Built This and The Tony Robbins Podcast on repeat.
What is something on your bucket list?
I’d really love to live abroad for a quarter of one year and work from a different part of the world. I feel like I’d be so inspired and would become a more confident business owner by pushing myself outside of my comfort zone.
What is your favorite thing about where you live now?
Although I kicked off my career in Atlanta and was previously living in Denver, I currently live in St. Louis. I enjoy living here because it’s a city that’s still on the rise, which means that it’s full of growth opportunities. I never thought that I would land in the Midwest, but I’ve enjoyed it for nearly the last three years.
What is one thing people would be surprised to hear about you?
I’m an INFJ personality type, which means that I’m an introvert! As a business owner, I have to push myself to come out of my shell each day, whether I’m joining a client call or hosting a speaking engagement.
What would you say to 16 year old you?
Own your creativity. Down the road, you’ll find a way to capitalize on it and monetize it like you never imagined would be possible.
What message do you think every woman should hear?
You’re way more capable than you think you are – I mean it! The other day I was feeling down and unmotivated. I forced myself to think of all of the things that I’ve accomplished in 2018, and immediately got out of my funk and got back to work.
I challenge you to do this: write down all of the big things you’re proud of in a notebook. Add to that list whenever you’re feeling like it. When you’re feeling down or like you’re not capable, reference that notebook as motivation!