Let Go of Judgement
with Jane Stoller
Introduce yourself! Who are you?
I am what I call a self-described Life-Biz organizer. Ever since I can remember, my friends and family have always been amazed at how organized my home and especially my closet was… and still is! Throughout my life, I’ve fielded a steady stream of requests to help friends organize everything from closets to business processes and everything in between. Over time, my passion had transformed from mere hobby into a well-honed and researched skill and without really realizing it, I had become an organizing expert. And this is why I wrote my first book, Organizing for Your Lifestyle in 2016 to help friends get more organized. And it ultimately gained international attention, and this allowed me to turn my passion into a profitable business, Organized Jane. I am currently writing my second book, Decluttering for Dummies, teaching, working with individual and corporate clients, and speaking at various events.
What is one thing no one really knows about you?
I love public speaking, even to huge audiences of 100,000+ but I am terrified of Instagram and Facebook Live. But I get over my fears every week☺
What’s the best advice you’ve ever received?
“Authentic is the new perfect.” Advice from my Branding Coach @thinknatalia
What would you say to 16 year old you?
Not to care so much about what other people think. And to stop tanning.
What is your greatest fear?
Business failure and to be honest this exact business I am running today I failed at 10 years ago.
Looking back, it’s obvious why my first attempt to start my own business failed. After completing my MBA, and with a few years of work experience under my belt at corporations in the insurance and construction sectors, I thought I was ready to start my own organizing business. So I did all the usual things: I registered my business, completed my website, prepared content, and was ready to market myself. Or at least, I thought I was ready to market myself.
Intellectually, I was comfortable with the fact that I would have to be the face of the company and drive my own profit. But emotionally, I was terrified. Also initial reactions from a select group of corporate mentors scared me enough that instead of seeking out advice from a variety of sources (which is what I should have done), I just got discouraged. Looking back, I cringe thinking about how quickly I gave up. If I’d had the support that’s so much more readily available today, from Girl Boss Empowerment coaches and online communities of successful entrepreneurs, or if I’d been pro-active enough to look for that support back then, I probably wouldn’t have given up.
And I am still scared of Clowns because of the Stephen King novel, IT.
Have you ever had anyone doubt you? How did that make you feel?
Many times, in corporate and starting a business. Many people still doubt me but
I have done a lot of self-development this past year and also learned to let go of judgement and not give as many f$#$s about what other people think. I am the happiest I have ever been despite dealing with more negativity than I thought would come with opening up my brand to the world. I surround myself with people now that don’t doubt me and help me soar!
What message do you think every woman should hear?
Whether your passion is a side hustle, a full-time business, an idea for a business, or even a hobby, never discount its value or think it isn’t worthwhile.
What is it like to be a businesswoman?
Amazing! Even before I joined the corporate world, I had the mindset of a die-hard businesswoman. Throughout high school, university, my MBA and then, finally, within my corporate career, I was always working hard, and constantly chasing my larger goal, which I thought was to be a VP or CEO in the corporate world. I don’t think chasing this goal was the wrong thing to do, and I won’t rule out going back to it someday. But I do think it was wrong to think this was the only logical path that would make me successful—or happy. In my 20’s, I was sure becoming a VP or CEO at a large company was the only way to truly be respected by my friends, family, peers, and society. Keep in mind, this was the early 2000s. Lifestyle blogs, social networks, and tech start-ups existed, but weren’t the rage they’ve become. Back then, being an entrepreneur in the lifestyle field wasn’t looked on as fondly as it is today.
What is your favorite thing about where you live?
I live in Whistler, Canada currently and I can ski and snowboard during my lunch breaks in the winters. Yes, everyone is jealous now☺
What do you love most about yourself?
My positivity. I always find the best in every situation, I am not sure how but I just do.
What is the biggest lesson you’ve learned along the way?
When you start a business you also will get advice from everyone and you should have a trusted support network or skilled team to help. Pick who you trust and who has experience in your field. Remember: everyone will have an opinion, and it does not mean it is the correct one.
What motivates you most?
When someone doubts me.
How do you manage your work-life balance?
Strict planning and using Time-cubes to keep on track. I can easily say I don’t have time for exercising or to make that healthy meal. But using a time cube keeps me on track and focused!
What is your favorite meal?
Chocolate. Yes, I could eat it as a meal. I am from Switzerland originally so this makes sense.
What do you do on a daily basis to grow and move forward?
I review my business and personal goals every day!
Do you have a mentor? If so, what did they teach you?
Too many to list! Everyone needs a good network to support them, and I’m no exception. I owe so much of my current success to the wonderful and inspiring growth of lifestyle businesses, so many of which are led by amazing men and women driven by an insatiable need to make the world a better, more welcoming, and—in the case of some of my favorite mentors—a more organized place.
What is one thing people would be surprised to hear about you?
Prior to launching my organizing business, I worked for the largest cement company in the world, which allowed me to live all over Canada and Europe. I had invaluable experiences, but decided to make the nerve-wracking jump to entrepreneurship after realizing I wanted to live life to its fullest and follow my passion for organizing.
I was sometimes called the “Concrete Queen” at my construction job.
Did you always know what you wanted to do as a career?
I grew up on a dairy farm, and if you read my first book you know that I organized everything, including my pet cats. I dreamed of the big city life when I was a kid, and I wanted to be a lawyer and write books about organizing. Turns out, I’m much more passionate about business than law, but the book dreams have come to fruition.
Were you scared to start the process?
Yes, especially around starting a “not normal” business around my passion.
Making your passion your business has its drawbacks. For a long time, I didn’t treat organizing as a business. I downplayed the importance of what I could offer people and I still sometimes struggle with this. At first, asking people to pay for something I love doing seemed crazy and unfair. Over time, my passion had transformed from mere hobby into a well-honed and researched skill. Without really realizing it, I’d become an organizing expert. And experts in a field deserve to get paid for that expertise. But, as we all know, what we deserve isn’t always what we get—more often than not, we need to fight for it. And in that fight, your own worst enemy is sometimes yourself.
And since I failed the first time, this time I got help and hired a coach to help me get over my fears.
If you weren’t doing the job you have now, what would you be doing?
I love my work at the moment so much I cannot imagine doing anything else! However, I would likely go into some sort of management consulting.
What is something on your bucket list?
Have kids and get my PhD.
Who is your biggest role model? Why?
Many but here are a few off the top of my head:
Martha Stewart – always has been, she made home-making a business. Her consistent brand, useful tips, and ability to continually develop new ideas.
Tim Ferris – Author of “Four Hour Work Week”. He made me understand I can do this business and how I can increase my time productivity
Gabrielle Bernstein and Jen Sincero – both followed their spiritual universe to build a business around their passions.
My Mom – hardest working woman I know who is always passionate about her work and has more energy than me at age 70.
Where do you find inspiration?
All around me especially from empowered woman who are following their passions and making the world a better place.
What are your biggest passions?
I love drinking champagne, handbags, and organizing of course! I also love health and fitness, reading, and speaking to corporate offices and conferences.
More About Jane
Meet Jane Stoller – a Swiss-Canadian life-biz organizer, speaker, author and university instructor whose passion is in de-cluttering spaces and organizing business processes. Jane wrote her first book Organizing for Your Lifestyle in 2016 to help friends get more organized. It ultimately gained international attention, and this allowed Jane to turn her passion into a profitable business, Organized Jane. Stoller travels all around the world working with clients ranging from individuals looking to revamp one space, to large corporations needing a complete business overhaul.
“My goal is not to turn someone’s home into a magazine perfect image, it is not sustainable,” says Stoller. “I work around a client’s specific lifestyle, or an aspect of their life they want to focus on, and develop a custom organization system from there. The end result? Reduced stress, increased productivity and happiness.”
When Stoller sets down her pen and paper, she puts on her teaching hat. Stoller lectures at Vancouver Island University in Canada for part of the year, helping students learn management skills.
Prior to launching her organizing business, Stoller worked for the largest cement company in the world, which allowed her to live all over Canada and Europe. Jane had invaluable experiences, but decided to make a nerve-wracking jump to entrepreneurship after realizing she wanted to live life to its fullest and follow her passion for organizing.
Stoller is currently writing her second book, Decluttering for Dummies, teaching, working with individual and corporate clients, and can be found at various speaking events.
In her spare time Stoller enjoys traveling to exotic destinations, spending time with family, and staying active via skiing as she currently resides in Whistler, British Columbia, Canada, and has a secondary home in Exuma, Bahamas.