Creative Brief

The As Told By Women Creative Brief is intended to assist you in designing your content for this partnership. Please follow this brief closely to ensure a smooth collaboration. Don’t worry, our recommendations are standard and no different than when you regularly post to Instagram or Facebook.

Instagram Video Design Recommendations

Story Videos

These full screen vertical videos will appear on our stories. People can take action to watch up to 60 seconds.

Upload the highest resolution source video available without letter or pillar boxing (No black bars). Most file types are supported. However, we recommend H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your video is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.

  • Video ratios: 9:16 and 16:9 to 4:5. Upload the highest resolution video possible.

  • Video File Size: 4GB Max

  • Video Length: 1 to 60 seconds

  • Video Captions: Not available

  • Video Sound: Optional

Feed Videos

Upload the highest resolution source video available without letter or pillar boxing (No black bars). Most file types are supported. However, we recommend H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4GB Max
  • Video Captions: Optional
  • Video Length: 1 to 120 seconds
  • Text: Captions will display two rows of text.

Instagram Photo Design Recommendations

Story Photos

These full screen vertical photos will appear on our Instagram story. Photo stories are visible for 5 seconds or until the user swipes out of the story.

Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your image is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.

  • Image ratios: 9:16 and 16:9 to 4:5

  • Upload the highest resolution image available that meets ratio requirements. There is no max resolution.

Feed Photos

Adding images to our feed will allow our audience to see your brand within their Instagram app feed.

  • File type: jpg or png
  • Recommended resolution: Upload the highest resolution image available.
  • Text: Caption allows for two rows of text to be displayed .
Facebook

Facebook Video Design Recommendations

Feed Videos

Upload the highest resolution source video available without letter or pillar boxing (No black bars). Most file types are supported. However, we recommend H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

  • Video Ratio: 9:16 to 16:9
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3

With Link

  • Headline: Up to 25 characters can be shown without the user clicking to see more.
  • Link Description: 30 characters

Facebook Photo Design Recommendations

Feed Photos

  • File type: jpg or png
  • Image ratio: 9:16 to 16:9
  • Recommended resolution: Upload the highest resolution image available.

With Link

  • Image ratio: 1.91:1 to 1:1
  • Recommended resolution: at least 1,080 x 1,080px
  • Headline: Up to 25 characters show without the user clicking to see more
  • Link Description: 30 characters

Have questions? Send us a message! We're always happy to help.