Introduce yourself! Who are you?
Hi, friends! I'm Laura Hobbs, owner of Darling Creative, a communications nano-agency run out of my home office in beautiful Boulder, Colorado. I'm a writer first and foremost, which led me into the world of email marketing, social media management, and ad/website copy. I'm also a photographer; I've got a photography studio in my home's loft space, where I shoot everything from professional headshots to chocolate bars. When I'm not at my desk or in my studio, I'm getting some vitamin D on one of Boulder's many trails, putting my eraser to good use on a New York Times crossword, or cooking my way toward a quiet mind in the kitchen. My husband and I have been married for 15 years and we've lived in Boulder for six. Prior to our move out west, we lived in my hometown of Fayetteville, Arkansas, where I went to school from kindergarten through college. We live in a sunny condo on the outskirts of Boulder with our dog, Olive, who resembles something between a Muppet and a mop. 

What motivated and inspired you to start your own business?
I'd been working in the corporate yoga and wellness world for three years; prior to that, I was in the legal world for seven years. The common thread between my two career paths was, I never felt like I was the owner of my own destiny. My time and my career's trajectory were owned by the company I was working for and steered by someone else's judgment of my performance. The management hierarchy made me feel powerless and trapped, which eventually led to apathy and resentment. I wanted to be at the helm of my own future and the owner of my time—and especially to be my own boss.

In December 2014, I quit my job as the managing editor of a well-established yoga and wellness company. I gave up a reliable salary, good benefits, and the day-to-day structure of working for a corporation. My husband and I took two months off to travel through Mexico, recalibrating our careers and our relationship. During our travels, I read Tara Mohr's Playing Big, which helped me realize my potential as a solopreneur, toss aside my nagging self-doubt, and conceptualize my business. I'd always told myself that I didn't have the discipline or motivation to be self-employed, but in reality, this was merely a story I'd been telling myself to keep me safe from the unknown. We returned to the States in the spring of 2015 and I started Darling Creative within a few weeks. I've now been in business for two and a half years; I've doubled my income since leaving my corporate job and feel freer, more confident, and more capable than any other time in my career.
What motivates you most?
Knowing that clients rely on me is a big motivator. It not only motivates me to be an early riser every morning, but it also drives me to be efficient with my time and to always deliver my best work. As a solopreneur, you can't hide behind the anonymity of a large corporation or the group-think of teamwork; you are your business and you are your work. The downside to this motivation to deliver is that I tend to let personal projects fall by the wayside because client work always takes precedence.
What is something on your bucket list?
In elementary school, I wrote a report on Easter Island and I've wanted to visit ever since.

What would you say to 16-year-old you?
You're smarter than you're letting on. It's OK to say no. And for Pete's sake, please stop plucking your eyebrows.

More About Laura

Laura Hobbs is the owner of Darling Creative, a communications nano-agency. She is copywriter and copy editor who helps small businesses find their voices and sound like a human through website copy, social media, emails, and blogging.

Laura is also a photographer and loves spending her days with her husband in Colorado.

Leave a Comment

Your email address will not be published. Required fields are marked *