Photo Credit: Little Nest Photography
Introduce yourself! Who are you?
Hi! I’m Lauren and I’m thrilled to be part of the As Told By Women community! I am the co-owner/founder of Social Stylate, a creative marketing boutique that works with businesses and brands on social media strategy, web design, content creation, email marketing, and press outreach. I’m also a freelance writer, a mental health advocate, a wife, and a mom.
What’s the best advice you’ve ever received?
Ooh that’s tough. My mom is constantly giving me stellar advice. When I was little, she told me that I could be anything that I wanted, but I had to work hard at it. My mom always stressed the importance of a good work ethic and that has stayed with me.
What would you say to 16 year old you?
You’re never going to be 5’10” like Cindy Crawford. Unfortunately, that growth spurt never comes. (I’m 5’3”. My doctor was waayyy off!) In all seriousness, I think my greatest weakness as a teenager was that I would constantly compare myself to others. Why wasn’t I as good at field hockey as this person? Why wasn’t I smart enough to get into Harvard like this person? Why didn’t I have gorgeous flowing locks like that person? I’d tell myself to relax and stop worrying about everyone else.
Have you ever had anyone doubt you? How did that make you feel?
Honestly, no or, if they did, it didn’t leave an impact because I don’t remember. I’ve always surrounded myself with positive people. Even in middle and high school, I didn’t spend time with people who tried to bring me down.
What do you love most about yourself?
I love that I’m silly, that I love to laugh, and that I don’t take myself too seriously.
Do you remember a specific time you overcame adversity?
In 2011 my father committed suicide. To say that was tough would be a huge understatement. That kind of loss was (and still is) soul-crushing. It was also eye-opening. I realized I didn’t love my corporate job, even though I was kicking ass, so I walked away. I left a fabulous salary, amazing benefits, and job security to start my own marketing agency. For me, channeling my heartache into my business helped me heal.
What motivates you most?
Being around creative people, like my business partner Carroll Laurence. She’s constantly coming up with innovative ideas on the fly. It’s inspiring to watch her work.
Photo Credit: Carly Abbott Photography
What do you consider to be your greatest achievement?
Our son. I’m sure other moms will agree with me, there is nothing like having a child and being a mom. It’s a game-changer in the best possible way.
What is something on your bucket list?
I’m a huge movie nerd (it was one of my concentrations in college), so I would love to attend a film festival. I don’t even care about the celebrity sightings; I want to watch all of the movies, listen to the panels and chat with the people who write the reviews.
What are your biggest passions?
There are a lot of things I’m passionate about: my amazing husband, our son and, of course, Social Stylate. I am extremely passionate about mental health. I have been involved with the Mental Health Association since 6 months after my father passed away. There is still such a stigma around mental health issues and I want to help end the stigma. I’m passionate about the environment and animals. We recycle, participate in trash clean-ups and try to be as eco-conscious as possible. Lastly, I’m passionate about storytelling and I mean that in every sense of the word.
What are you currently learning about for your business?
I’m constantly reading, listening to podcasts, and watching webinars on marketing and business. I also attend conferences whenever I can. You can never have too much information and the marketing industry is constantly changing and growing - so I like to stay as informed as possible.
What was the most challenging moment in your entrepreneurial journey thus far?
I think each stage of business has its own set of challenges, but the one that has remained constant is that it’s extremely difficult to step away. Aside from my honeymoon, my business partner and I have not gone on vacation without our laptops. The upside is that you can work almost anywhere (thanks to wifi), but it would also be nice to take a work-free vacation.
What is something you struggle with?
I’m not great at asking for help, both personally and professionally. I’m not sure why I have the mindset that I need to do everything on my own, but I’m working on it.
How do you achieve work-life balance?
This is challenging and I’m sure always will be. I used to get up early and stay up late on the weekdays so I could have my weekends mostly free. Then, almost a year ago, I had a baby and had to find a new routine, which is constantly changing as he grows. I used to do work while he slept or respond to emails while breastfeeding, but now he’s crawling and constantly on the move, but you figure it out. At the end of the day, I want to make sure that I’m fully present for my husband, child, family and friends. I don’t want to be posting on Instagram for a client while I’m out with friends (that’s happened) or responding to emails while my husband’s telling me about his day (definitely happened...a lot). For me, I just try to stay as organized as possible. I make lists, I prioritize my projects so I know what needs to be completed and when, and I get as much work done ahead of schedule as possible. There’s a lot of coffee involved and sometimes not a lot of sleep, but a girls gotta do what a girls gotta do!
More About Lauren
Lauren Golt is the founder of Social Stylate -- a full-service creative marketing boutique that offers social media management, email & online marketing, web design, SEO, media relations and content creation. Social Stylate develops and executes marketing strategies that create effective communications and consumer awareness with quantifiable growth for their clients.