Introduce yourself! Who are you?
I’m Angela, the designer, calligrapher, editor, photographer, and owner of Saffron Avenue. I’m a brand stylist for small businesses who appreciate art, detailed design, and creating outside of the box. A calligrapher that tries to create various styles that are unique and personal. An artist that simply loves to be challenged and always wants to learn new things. A maker that chooses to DIY over buying 🙂 And a sucker for a well-made dirty chai latte and can barely go a day without my crazy pup, Curry. I absolutely love what I do and want to share it with the world…and more than anything, I want to live life more beautifully.

What is one thing no one really knows about you?
Probably that I’m obsessed with anything Post-Apocalyptic (zombie, survival, etc). OR that I can challenge you to a pretty legit cornhole/bags game (my husband and I just won our 4th league trophy 😉 

What’s the best advice you’ve ever received?
That people care much less than you think, which I believe I read it in You Are A Badass book. In terms of business, I think that is so beyond true and something I often keep in mind when creating, posting, sharing, etc. They don’t care if you skip a day, they don’t care if your hair is a bit messy, the don’t care if you accidentally swear (well, some don’t 😉 

What would you say to 16 year old you?
You do you, kid. At 16 I knew I wanted to own my own business, be a wedding planner, and be able to create and design for a living. I had wedding books, I wrote out my future business goals, and I dreamed of the day I could have my own office and be an artist. BUT, I would tell my 18 year old self to maybe go to Tech School instead of a 4 year..because a 4year was a bit pointless for my career path 🙂 

What is your greatest fear?
Honestly, breaking my right wrist or severely damaging it to the point that I couldn’t do what I love anymore…I would be devastated. 

Have you ever had anyone doubt you? How did that make you feel?
Of course! When I first told my family (around 15-16yrs old) that I wanted to be a wedding planner for a living, they definitely weren’t jumping for joy.  As much as my dad and family wanted me to do what I wanted, they really didn’t think being a wedding planner was a career and something that could be financially stable. I simply told them that as long as I was happy, it wouldn’t matter.
Not only that, but in college a best friend of mine really didn’t believe that I would take the leap and move to North Carolina to pursue my dreams. She doubted me a lot with where I would go after graduating college. That absolutely broke my heart..but also motivated the hell out of me to prove everyone wrong. 

What message do you think every woman should hear?
That every single woman (or man) has a gift. If that’s art, communicating, motivating, teaching, creating, organizing, etc.. We all have it in us, it’s just trying to find it and make it into something we can love and put out into the world. 

What is your favorite thing about where you live?
Well, I hated Wisconsin growing up (hello, cold Winters), but after I moved back from North Carolina in my mid-twenties I fell in love with this State. I appreciated the Seasons so much more, I found out how beautiful some places and cities are, and more than anything..I realized how insanely friendly people are. Living in North Carolina definitely opened my eyes up to appreciate Wisconsin a bit more. And not only that, but Madison has been so great to us and seriously the best city to live in. 

What do you love most about yourself?
I would say my drive to keep creating new things and challenging myself to think outside of the box. It could be a downfall that my brain doesn’t stop working, but it’s also something I am very thankful for. I love that I constantly get new, creative ideas, and have the capability to pursue it.

Do you remember a specific time you overcame adversity?
If this relates, I think the first thing that comes to mind is when I have conversations about my business with men (some men). There have been a handful of times where they think it’s cute or just a fun hobby. Specifically, when I was out with some girlfriends one weekend a guy started asking me about what I do for a living. As I was explaining that I design brands and websites for small businesses he threw out a few comments about me drawing pretty flowers and crafting..which is pretty far from my everyday life. In effort to explain myself better, I told him that I actually work with businesses all over the world, and even have pro NBA player as a client. His entire demeanor shifted after explaining more about it (as he was in slight shock)…and of course, I threw out that my husband actually works for me too. BOOM.

What is the biggest thing you’ve learned along the way?
To have patience (nothing happens overnight) and to worry less. I used to be so worried if I didn’t respond to a client right away, or if I was a day late on design, or if they simply hated what I created. It unnecessary stress.  

Why do you love to travel?
Ha, I rarely travel. But if I did..I absolutely love learning about places and their history! I’m not the one to sit at a beach for 3 hours in the sun, I’d much rather be exploring and learning about it. 

What motivates you most?
This for some reason was hard to answer. But I think my ability and opportunity to create what I want motivates me the most.  There is something about being able to do what you want and be as creative as you want is very motivating as a business owner. 

How do you manage your work-life balance?
I’m slightly terrible at it. But, I have gotten much better at not putting work before family and friends (and on weekends). I tend to only work on design and my own business items in the evening and on weekends and not on emailing or too much client work. 

What do you do on a daily basis to grow and move forward?
I read every night and currently reading business related books. I also try to dedicate my evenings and weekends to my own business and how to make it better.

If you weren’t doing the job you have now, what would you be doing?
Ha, I always say that when I grow up I would be a florist who owns a space that has a storefront, and is also a small (cute cafe) with a small event/gathering space. I still kind of want to make that happen 😉 

What is something on your bucket list?
Go to Greece or take a train through the French countryside. And while there, learn something new (from floral, bread making, etc). 

What are your biggest passions?
Honestly, to inspire others and make the world a prettier place. As lame as that sounds, there is so much truth to it for me. I think beautiful art and real creativity do have an affect on how people feel. For example: I probably would have like college more (and done better) if the textbooks and powerpoints weren’t so boring to look at and if the rooms were more creative and comfortable. I think people really do work harder, learn better, and are more motivated and inspired when surrounded by creativity. Visually, it just makes people happier, and I really do believe that.

More About Angela

Angela Mondloch is the designer, calligrapher, editor, photographer, and owner of Saffron Avenue. She is a brand stylist for small businesses who appreciate art, detailed design, and creating outside of the box.
Angela can barely go a day without her crazy pup, Curry. She absolutely loves what she does and wants to share it with the world.

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